Fidelity mobile app

Partoo Fidelity is a mobile app designed for to reward loyal customers with prizes and discounts through gamification. The project entailed crafting wireframes and prototypes for the app, which was developed in collaboration with Partoo's tech team. Our goal was to create an engaging platform that not only incentivized user loyalty but also catered to a diverse range of client profiles, including restaurants, hairdressers, and shops. By incorporating gamified elements, we aimed to enhance user satisfaction and drive engagement, ultimately fostering a deeper connection with the brand.
Lightbulb, Insight, Problem centered, Solution oriented
Problem & Solution
Throughout the Partoo mobile app development project, our main challenge was to create an engaging gamified experience that effectively rewarded and retained loyal customers. To tackle this, we conducted thorough research to understand user preferences and expectations. By designing a gamified flow with interactive challenges and incentives, we aimed to enhance user satisfaction and drive long-term engagement. Through iterative design and close collaboration with the Partoo team, we successfully developed a solution that not only incentivized user loyalty but also provided a seamless and enjoyable experience for all users.


Within the Partoo app, our focus was on creating an inclusive experience that caters to the diverse needs and preferences of all users. Through personalized user profiling and targeted communications, we aimed to ensure that every user feels valued and engaged, maximizing the impact of our loyalty rewards program.


Given the varied clientele of Partoo, including restaurants, hairdressers, and shops, we recognized the importance of responsive design to accommodate different user devices and environments. By optimizing the app for both mobile and tablet modes, we ensured that users can access and interact with the app seamlessly, regardless of their device choice.


At the heart of the Partoo Fidelity app is a captivating gamification system designed to entertain users while driving loyalty and engagement. By incorporating elements such as challenges, rewards, and progress tracking, we aimed to create a dynamic and immersive experience that motivates users to participate actively and reap the benefits of loyalty rewards.
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