During the CAL - Collier Anti Loup project, one of the primary challenges was to effectively communicate the brand's mission and values while providing a seamless e-commerce experience for users. To address this, I conducted thorough research to understand the target audience and their needs. By leveraging design thinking principles, I developed wireframes and prototypes that not only showcased CAL's cruelty-free products but also emphasized their importance in protecting farm animals from wolves. Collaborating closely with the web developer, we ensured that the designs were not only visually appealing but also user-intuitive, allowing for easy navigation and a hassle-free shopping experience. Through iterative testing and feedback, we were able to refine the designs to meet the client's objectives and deliver a website that effectively conveys CAL's message while driving conversions.