During the creation of the Heiskanen Legal website, our primary challenge was to establish a compelling online platform that effectively showcased Veijo Heiskanen's extensive experience and expertise in arbitration. After a lifetime of legal practice, Veijo Heiskanen recently embarked on an independent journey and sought to establish his online presence with a dedicated website. To address this challenge, we meticulously crafted a visual branding strategy that evokes sophistication and professionalism, drawing inspiration from journal-like layouts. By focusing on simplicity and clarity, we ensured that the website presents Veijo Heiskanen's information in a clear and concise manner, allowing visitors to easily navigate and explore his body of work.